Resources

Module 1

Facebook Image sizes and text limitations:  https://www.facebook.com/business/ads-guide/

Facebook Ad Image Creation:  http://www.andreavahl.com/facebook/create-best-image-facebook-ads.php

Text Overlay Tool:  https://www.facebook.com/ads/tools/text_overlay

Creating images – Snagit:  http://www.techsmith.com/snagit.html

Creating images – Canva:  http://www.canva.com

How to set your ads budget http://www.andreavahl.com/facebook/how-to-set-your-facebook-ads-budget.php

Module 2

Reference Material:  

Here’s  an example of a Split Testing Plan on how you will arrange your ads.  You can download the Excel spreadsheet and make your own if you like.  This is an example only.

  

In the video I mention ways to create trackable links. 
Here are some resources 

Bit.ly:  https://bitly.com/

Combination of Google URL Builder and Google Analytics (more advanced technique!) http://blog.crazyegg.com/2013/08/29/google-url-builder-for-email-links/

I also talk about writing good copy for your ad and headline.  Here are a few reference articles on copywriting: 
http://harrisonamy.com/writing-better-headlines/ 
http://www.copyblogger.com/writing-headlines-that-get-results/

E-mail delivery services:

Creating an Optin Page:

  • Wufoo

  • LeadPages <-Great tutorials to see exactly how to install it on your site

Custom Audiences Terms of Service: https://www.facebook.com/ads/manage/customaudiences/tos.php

How to Effectively Use Custom Audiences in Facebook Ads

Reference Material:

Two Essential Steps to Running a Facebook Ads Campaign for a Client

Module 3

Resources

Here are the slides with the Typical Results.  Your niche may lie outside this range but this is currently the general range I see across a lot of different niches.  It’s always important to make your own benchmarks.

 

    

Another good source of industry specific benchmarks is from Salesforce:  
https://www.salesforcemarketingcloud.com/wp-content/uploads/2013/06/The-Facebook-Ads-Benchmark-Report.pdf

Hubspot Facebook Ad Benchmarks:  http://cdn2.hubspot.net/hub/234606/file-1879717947-pdf/Nanigans_-_Q3_2014_Global_Facebook_Advertising_Benchmark_Report.pdf

Facebook Ad Guidelines: https://www.facebook.com/ad_guidelines.php

Measurement Tools:

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