Facebook Image sizes and text limitations: https://www.facebook.com/business/ads-guide/
Facebook Ad Image Creation: http://www.andreavahl.com/facebook/create-best-image-facebook-ads.php
Text Overlay Tool: https://www.facebook.com/ads/tools/text_overlay
Creating images – Snagit: http://www.techsmith.com/snagit.html
Creating images – Canva: http://www.canva.com
How to set your ads budget http://www.andreavahl.com/facebook/how-to-set-your-facebook-ads-budget.php
Here’s an example of a Split Testing Plan on how you will arrange your ads. You can download the Excel spreadsheet and make your own if you like. This is an example only.
In the video I mention ways to create trackable links.
Here are some resources
Combination of Google URL Builder and Google Analytics (more advanced technique!) http://blog.crazyegg.com/2013/08/29/google-url-builder-for-email-links/
I also talk about writing good copy for your ad and headline. Here are a few reference articles on copywriting:
E-mail delivery services:
Creating an Optin Page:
Custom Audiences Terms of Service: https://www.facebook.com/ads/manage/customaudiences/tos.php
Here are the slides with the Typical Results. Your niche may lie outside this range but this is currently the general range I see across a lot of different niches. It’s always important to make your own benchmarks.
Another good source of industry specific benchmarks is from Salesforce:
Hubspot Facebook Ad Benchmarks: http://cdn2.hubspot.net/hub/234606/file-1879717947-pdf/Nanigans_-_Q3_2014_Global_Facebook_Advertising_Benchmark_Report.pdf
Facebook Ad Guidelines: https://www.facebook.com/ad_guidelines.php
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